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Google is becoming less important
It had to happen! It hasn't quite happened yet, but the tide is certainly going to change at some time. Google, once the darling of every SEO guru, is starting to lose its strangle hold on SERP. More accurately all SERP is starting to lose its stranglehold on your web presence. Already several blogs are reporting that they are getting more unique hits (traffic) from social media portals and directories, than they are from organic search. In some case 150% more traffic, and that's already, as of this month. Then of course there's the new marketing buzz word, video. Little wonder then that Google paid so much for YouTube, bought Feedburner (a blog RSS feed aggregation service) and proposed the Open Social Media standard for making social sites (like their own Orkut, the legendary MySpace and the upstart Facebook) all work together. Do not be surprised if social bookmark sites start selling for really, really, silly money! The bottom line, is the most organic search tool is "word of mouth" (WOM) from people who YOU like listening to. Naturally, search engines will never completely disappear. Furony.com it is how many social bookmarks occur in the first place, with search engines natural tendency to produce distractive needle in a haystack results. On sheer mass of results, a pure search engine will probably always win. Anything which is human rated is going to be less comprehensive. But social bookmarks are starting to prove more "relevant". And which is better? 100 things you don't want to know, or 2 things you do?! Most people only look at the top 6 of search results anyway. Why not just a few social bookmark links instead? Naturally Google are retaliating by including video content and social results in their own search results. But they are going to have to do some pretty fast toe action to retain quite so much market share. Do you go to the source entered by a human, or the competitor of the source who was told by an automated robot. Peter.
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Contributor's Note
Peter Buick is an independent new media publisher of 29 years standing.
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Very interesting perspective. I remember when Compuserve and Altavista lost their impact.
Maybe this is the reason SCOUR incorporates the merge of Yahoo, MSN and Google on one site.
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